BUCHERER 1888

retail spaces

16 Mar

precision engineering in stone for luxury watch store

Cylinder-shaped display made of a single block of Moorcroft marble

1. the client

Carl F Bucherer is a Swiss watch and fine jewellery company whose international stores attract an international clientele. They manufacture their exquisitely detailed watches at their workshops in Switzerland.

2. the job

Following the refit of their three outlets at Selfridges, one at Westfield, and one standalone store in Knightsbridge, Bucherer is remodelling the Covent Garden store, using TMD as principal designer and project manager.

Confusion marble wall panelling ready to be delivered on site

stoneCIRCLE has supplied and fitted all of the stone for the flooring, borders, portal frames, wall cladding and pieces of furniture.

The marble used was sourced from all over the world: Crema Marfil and Nero Marquina from Spain, Calacatta from Italy, Sodalite and Confusion from Brazil, and the rare Moorcroft marble from Britain.

3. the solution

One of the challenges of the project was that some of the marble had to be fixed onto curved surfaces, in addition to standard panels in varying sizes and thicknesses. To achieve this, curved borders in small segments were bonded to a support net which allowed them to be held in place, with vein matching ensuring that there was an interrupted flow of the pattern between segments.

Calacatta curved borders bonded to a support net

Cylinder-shape display in Moorcroft marble

A typical stone masons issue to solve was the production and transportation of a cylinder-shaped display made from a single block of Moorcroft marble. The block weighed 750 kg before we started to work on it. Machining reduced the weight to around 400 kg, but this was still too heavy to move from the delivery van into the shop. The final weight after machining a second time was 250 kg, making it possible for four people to move it on a bespoke wooden frame.

Cylinder-shaped display made of a solid block of Moorcroft marble

4. the finished store

project details

client: Carl F Bucherer
architect: Emulsion Architects, QuinnRoss Consultants
project manager: TMD
contractor: TC&D construction
materials: Calacatta, Crema Marfil, Confusion, Moorcroft, Nero Marquina, Sodalite

stone expertsretail shopwatchesBuchererproductioninstallationmarbleCalacattaCrema MarfilConfusionMoorcroftNero MarquinaSodalite

Marco Fazio

Marco Fazio is a creative director and photographer, working in fashion, lifestyle, hospitality, architecture and design.

Born and raised in Tuscany, Italy, Marco worked in architecture, interior and lighting design for more than 18 years. In 2008 he had a career change, starting his work as a photographer and designer in the UK. After years of passionate dedication, hard work and professional achievements, he was awarded the Fellowship certification (FBIPP) by the British Institute of Professional Photography and won the Peter Grugeon Award for the Best Fellowship of the Year in 2016. Subsequently, he has been admitted as a member of the highly regarded Association of Photographers (AOP).

Having achieved a stronghold in coordinated image and photography for the design and fashion world, Marco has taken his expertise into the hospitality market; the likes of luxury/boutique hotels, fine dining restaurants, drinks & beverage industry are all reaping benefits from his services.

Today Marco is leading his agency in assignments for the hospitality, design and fashion industries. Creative photography, coordinated image and brand marketing services are the core of his services. The crossover between genres and industries is a peculiar and essential factor in his work, which contributes to thinking outside-the-box and achieving a unique style rich in symbolism and contents.

https://marcojoefazio.com