Sub-Zero & Wolf Showroom, Knightsbridge

retail spaces
Written By Marco Fazio

Crafting Experiences in Stone and Beyond

 
kitchen island worktop by stoneCIRCLE - photo Marco Joe Fazio
 

At stoneCIRCLE, we take pride in bringing natural stone and composite materials to life in projects that push boundaries in both design and customer experience. Our recent collaboration with the Sub-Zero & Wolf showroom in Knightsbridge, London, reflects this ethos perfectly.

 

For this flagship space, we supplied and installed:

  • a striking bar countertop in Noir St Laurent marble,

  • a bespoke onyx mosaic tile feature for the bar and meeting area,

  • elegant vanity units in natural stone for the bathrooms,

  • and an extended Dekton Khola composite countertop for the demo kitchen on the lower-ground floor.

Noir St Laurent bar countertop by stoneCIRCLE - photo Marco Joe Fazio
 

Each element was carefully fabricated in our modern Basingstoke facility, where CNC precision meets the artistry of hand-finishing, and then fitted on site by our skilled team. The result is a showroom where exceptional materials and fine craftsmanship complement Sub-Zero & Wolf’s world-renowned appliances.

 
 

A Trend in Customer Experiences

But beyond the surfaces, this project highlights a significant trend in design-led marketing: showrooms are becoming destinations for experiences, not just displays. Increasingly, luxury brands are inviting clients to events that go far beyond product demonstration. In Knightsbridge, guests are hosted for private dining evenings, where chefs prepare live tasting menus on Wolf appliances, or sommeliers lead curated wine experiences around the stone bar we created.

This shift confirms what many in hospitality, architecture and design already know: customer loyalty is forged through emotion as much as through product quality. A memorable experience, shared over food, wine and conversation in a beautifully designed environment, resonates far longer than a brochure or catalogue page.

 

As craftsmen, we see our role not only as fabricators of surfaces, but as partners in shaping the settings where these moments happen. The Sub-Zero & Wolf UK showroom is a testament to that: a space where technology, design, and natural stone meet to create experiences that leave a lasting impression.

 

project details

  • client: Sub-Zero & Wolf UK

  • stone materials: Noir St Laurent marble from stoneCIRCLE, Dekton Khola from Cosentino, onyx mosaic tiles

  • contractor: stoneCIRCLE

  • space+style™ photography, motion picture and media production by Marco Joe Fazio Creatives

Marco Fazio

Marco Joe Fazio is CCO and director of photography at space+style™ by marco joe fazio Ltd, working in fashion, hospitality, food & drink, architecture and design.

Born and raised in Tuscany, Italy, Marco learned the rudiments of photography and the magic of the darkroom in his early school years. Thereafter, he worked in architecture, interior, and lighting design for two decades. During those years, Marco founded an award-winning architectural studio and managed a multidisciplinary design team, working mainly for fashion industry clients.

Since moving to London in 2008, Marco has been recognised as a Chartered Architect of the Royal Institute of British Architects (RIBA) while pursuing his dream of connecting the worlds of architecture, design, and fashion from the photographer's perspective.

After years of passionate dedication, hard work and professional achievements, he was awarded the Fellowship certification (FBIPP) by the British Institute of Professional Photography and won the Peter Grugeon Award for the Best Fellowship of the Year in 2016. Subsequently, he has been admitted as a member of the highly regarded Association of Photographers (AOP). 

Having achieved a stronghold in coordinated image and photography for the design and fashion world, Marco has taken his expertise into the hospitality market; luxury and boutique hotels, fine dining restaurants, and the drinks and beverage industry are all reaping benefits from his services.

Today, Marco is leading his agency in assignments in the hospitality, fashion, and design industries.

Creative photography, cinematography, coordinated images and brand marketing form the core of his services.

Thanks to more than a decade in the music industry, Marco has expendable knowledge in composition and sound engineering. That knowledge is a valuable asset in creating licensed soundtracks and magnetic sound designs for commercial productions.

Marco's passion and another branch of his business are mentoring and nurturing new visual arts talents. In 2016, he launched "telling [fashion] stories" – photography & set design workshops – and more recently, he has become a lecturer for the School of Art and Creative Industries at London South Bank University (LSBU).

The crossover between genres and industries is a peculiar and essential factor in his work, contributing to thinking outside the box and achieving a unique style rich in symbolism and content.

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